BRAND ASSETS
AFX Brand
Official logo assets, visual principles, and usage guidance for Anti-Fragile Exchange.
BRAND MEANING
Anti-Fragile Exchange
AFX stands for Anti-Fragile Exchange.
The name reflects a core idea behind the next generation of on-chain derivatives: trading infrastructure should stay resilient across all market conditions.
The logo carries that idea into the brand. Sharp, minimal, and execution-driven, its angular form suggests speed and precision, while the green line through the mark represents continuous market flow across AFX's dedicated trading layer.
For AFX, the point is not just to survive market stress, but to keep execution, settlement, and risk controls working when volatility is highest. That is the idea behind its perp-DEX architecture: self-custody, transparent settlement, low-latency execution, and risk systems built for fast-moving markets.
The logo brings that positioning into one visual identity: a DEX built for volatility, engineered for performance, and ready for the next stage of on-chain derivatives.
BRAND ASSETS
Logo downloads
LOGO USAGE
Use AFX consistently
- Keep clear space around the logo equal to at least the height of the AFX crossbar.
- Do not stretch, skew, crop, or rotate the logo.
- Do not recolor the gradient or add shadows, outlines, glow, or texture.
- Use the light logo on dark backgrounds and the dark logo on light backgrounds.
- Do not place the logo over busy imagery or low-contrast colors.
COLOR SYSTEM
Core colors
Need brand support?
Contact the AFX team for press, partnership, or co-marketing usage.