BRAND ASSETS

AFX Brand

Official logo assets, visual principles, and usage guidance for Anti-Fragile Exchange.

BRAND MEANING

Anti-Fragile Exchange

AFX stands for Anti-Fragile Exchange.

The name reflects a core idea behind the next generation of on-chain derivatives: trading infrastructure should stay resilient across all market conditions.

The logo carries that idea into the brand. Sharp, minimal, and execution-driven, its angular form suggests speed and precision, while the green line through the mark represents continuous market flow across AFX's dedicated trading layer.

For AFX, the point is not just to survive market stress, but to keep execution, settlement, and risk controls working when volatility is highest. That is the idea behind its perp-DEX architecture: self-custody, transparent settlement, low-latency execution, and risk systems built for fast-moving markets.

The logo brings that positioning into one visual identity: a DEX built for volatility, engineered for performance, and ready for the next stage of on-chain derivatives.

BRAND ASSETS

Logo downloads

Complete kit
Primary logo, light on dark preview

Primary logo, light on dark

Use on black or deep neutral backgrounds.

Primary logo, dark on light preview

Primary logo, dark on light

Use on white or light neutral backgrounds.

Icon mark preview

Icon mark

Use when space is limited or the AFX name is already clear.

Horizontal wordmark preview

Horizontal wordmark

Use for partner pages, press kits, and wide placements.

Monochrome logo preview

Monochrome logo

Use only when color reproduction is unavailable.

LOGO USAGE

Use AFX consistently

  • Keep clear space around the logo equal to at least the height of the AFX crossbar.
  • Do not stretch, skew, crop, or rotate the logo.
  • Do not recolor the gradient or add shadows, outlines, glow, or texture.
  • Use the light logo on dark backgrounds and the dark logo on light backgrounds.
  • Do not place the logo over busy imagery or low-contrast colors.

COLOR SYSTEM

Core colors

Aqua
#03C4A7
Green
#46DF75
Lime
#8EFD40
Black
#010101
White
#FFFFFF

Need brand support?

Contact the AFX team for press, partnership, or co-marketing usage.

marketing@afx.xyz